Abode MoneyPre-lander index / Ads

C1 · Listicle

Ads for “7 things to know before you pay this year's property tax bill”

3 concepts that lead to this page. Each one comes in 4:5, 1:1, 9:16, with its own primary texts, headlines and description. Click an image to see it full size.

Concept A

The article

The lander's first screen: headline, byline and the 7-item contents list. Reads as a link to an article.

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The article, 1:1
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The article, 9:16
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Primary texts

  1. Primary text 1

    Your county puts a number on your home. Here are seven things worth knowing before you pay the bill that follows.

    From how counties value homes in bulk to the window that closes, it's a 3-minute read from the Abode Money team.

  2. Primary text 2

    Your assessed value is an estimate, not a fact.

    Your county puts a value on your home, usually without anyone stepping inside. That value drives your tax bill, and homeowners have the right to question it.

    7 things to know before you pay this year's property tax bill, in one short read.

  3. Primary text 3

    What a savings estimate does: compares your assessment with similar homes nearby and shows you where you stand.

    What it doesn't do: contact your county or touch your assessed value.

    Checking doesn't change anything with your county. It's the first of 7 things to know before you pay this year's property tax bill.

  4. Primary text 4

    The tax board will never send you a check. They assess the value of your home and move on.

    Your assessed value is an estimate, you're allowed to question it, and you can check yours with a free savings estimate before you decide anything.

    Start with our 3-minute read: 7 things to know before you pay this year's property tax bill.

  5. Primary text 5

    Before you pay this year's property tax bill, read this.

    It starts with your address. Type your address and see your free savings estimate. One flat annual fee. Never a percentage. You keep 100% of your savings. Pricing and availability vary by area.

    Lower your property tax bill. The 7 things to know take 3 minutes to read.

Headlines

  • 📰 7 things to know before you pay33
  • 🔎 Is your home's tax value right?33
  • 🏠 Your assessed value is an estimate36
  • 🧾 Before you pay this year's bill33
  • 💡 Lower your property tax bill30

Description

  • Get your free savings estimate.31
Call to action
Learn More

Concept B

The pull quote

A publisher quote card: one line from the article set large, credited to the article, with a photo.

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Primary texts

  1. Primary text 1

    Your county puts a value on your home, usually without anyone stepping inside.

    That value drives your tax bill, and homeowners have the right to question it.

    We put the 7 things to know before you pay this year's property tax bill into one 3-minute read.

  2. Primary text 2

    Your county's value for a home like this one is an estimate, built from records and nearby sales.

    Your assessed value is an estimate, you're allowed to question it, and you can check yours with a free savings estimate before you decide anything.

    The 3-minute read: 7 things to know before you pay this year's property tax bill.

  3. Primary text 3

    There's a window, and it closes.

    Your county sets a deadline for challenging an assessment. Miss it and you usually wait for the next cycle, so knowing where you stand now keeps the option open.

    Read the 7 things to know before you pay this year's property tax bill, then see your free savings estimate.

  4. Primary text 4

    Savings Guarantee™: if you don't save in year one, year two is free. If you still haven't saved after two years, you get a refund. Terms apply.

    That's the last of 7 things to know before you pay this year's property tax bill. The first six take about 3 minutes.

  5. Primary text 5

    Lower your property tax bill, starting with your address.

    Type your address and see your free savings estimate. One flat annual fee. Never a percentage. You keep 100% of your savings. Pricing and availability vary by area.

    First, the 3-minute read: 7 things to know before you pay this year's property tax bill.

Headlines

  • 🏡 Did the county ever step inside?34
  • ⚖️ Your right to question your tax value40
  • 🧱 Built from records and nearby sales37
  • 🔎 Is your county's number right?32
  • 📖 A 3-minute read before you pay32

Description

  • Get your free savings estimate.31
Call to action
Learn More

Concept C

The definition

A dictionary entry for mass appraisal, a street of identical houses, and where the number goes wrong.

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The definition, 1:1
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Primary texts

  1. Primary text 1

    Assessors value whole neighborhoods at once, using recent sales and property records. It's called mass appraisal.

    Where your number can land too high: a record is out of date, or a nearby sale doesn't really compare to your home.

    Our 3-minute read covers 7 things to know before you pay this year's property tax bill.

  2. Primary text 2

    “The process of valuing a group of properties as of a given date and using common data, standardized methods, and statistical testing.”

    That's how the International Association of Assessing Officers (IAAO) defines mass appraisal. Counties value homes in bulk, and that value drives your tax bill.

    Here's what it means before you pay this year's property tax bill, in a 3-minute read.

  3. Primary text 3

    Your county valued your home, often with a formula, not a visit.

    Your assessed value is an estimate, not a fact. That value drives your tax bill, and homeowners have the right to question it.

    See how it works in our 3-minute read: 7 things to know before you pay this year's property tax bill.

  4. Primary text 4

    It starts with your address.

    Type your address and see your free savings estimate. It compares your assessment with similar homes nearby and shows you where you stand, and checking doesn't change anything with your county.

    The 3-minute read first: 7 things to know before you pay this year's property tax bill.

  5. Primary text 5

    Lower your property tax bill. One flat annual fee. Never a percentage. You keep 100% of your savings. Pricing and availability vary by area.

    Before any of that, see how your county got its number: 7 things to know before you pay this year's property tax bill, in 3 minutes.

Headlines

  • 📖 Mass appraisal, explained27
  • 🏘️ Counties value homes in bulk31
  • 📏 Where your number can land too high37
  • 🧮 Often a formula, not a visit30
  • 🔎 Is your home's tax value right?33

Description

  • Get your free savings estimate.31
Call to action
Learn More