Abode MoneyPre-lander index

15 pre-lander variants

Each page sits between an ad and the /save savings estimator. Every page has one exit: its call to action, which carries the ad's query string to /save untouched. Screenshots show the first screen on a 390 px phone.

Core formats

Listicle, skeptic advertorial, quiz, comparison and explainer.

First screen of C1 · Listicle on a phone

C1 · ListicleRecommended first test

7 things to know before you pay this year's property tax bill

Editorial listicle: reading first, one offer at the end, quiet CTAs and serif headlines. Built on bobbie (a reason per section), landra-standard, masa (a quick answer up top).

What it tests

  • Reason #1 answers the "could it raise my taxes" fear without a state-specific claim
  • One quiet CTA line in the hero and one mid-article link, then a single offer section at the end
  • Price and guarantee as the last two reasons
/c1-listicle/
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First screen of C2 · Skeptic advertorial on a phone

C2 · Skeptic advertorial

Skeptical of property tax appeal companies? Good.

Built on atlas-coffee-club (skeptic, then won over), clarifion (labels itself plainly).

What it tests

  • Concedes the scam worry first
  • Four buyer questions answered with settled lines only: price, guarantee, estimate first, BBB
  • Written in the Abode team's own voice, so no customer narrator is needed
/c2-skeptic/
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First screen of C3 · Quiz on a phone

C3 · QuizRecommended first test

Is your home's assessment worth a second look?

Built on petlab-co (self-diagnosis quiz), good-ranchers (a step before the offer).

What it tests

  • Three taps before /save; answers go to GTM with no personal data
  • Everyone gets the same honest result ("It's worth checking"), never a fake score
  • A skip link for people who won't answer
/c3-quiz/
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First screen of C4 · Comparison on a phone

C4 · Comparison

4 ways to handle a property tax assessment that looks too high

Built on porter-road (sourced comparison), ekster (a do-nothing column), goli.

What it tests

  • Doing nothing gets its own card, for people who prefer to wait or pay a percentage
  • Flat fee against percentage pricing, using the home page's own "20-45% commission" line
  • Abode's card describes only work both products share
/c4-comparison/
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First screen of C5 · Explainer on a phone

C5 · Explainer

How your county decided what your home is worth

Built on uproot-clean (a hidden mechanism), clarifion (numbered sources).

What it tests

  • Education first, for people who don't know an appeal is an option
  • Sources as plain-text footnotes, so there are still no outbound links
  • Mass appraisal as the reason a number can be wrong
/c5-mechanism/
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Angles and audiences

Myth-busting, flat fee, a state window, new owners, the founder, customer reviews.

First screen of C6 · Myth-buster on a phone

C6 · Myth-buster

5 property tax myths, checked against the law

Built on our winning Meta myth-bust angle and the listicle shell, with every answer footnoted to a statute or agency.

What it tests

  • Myth 1 ("appealing will raise my taxes") answered state by state, honestly
  • Primary sources only: Texas Tax Code, BOE Publication 30, RCW, Florida statutes, Cook County Board of Review
  • Link to the estimate after myths 1 and 4
/c6-myths/
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First screen of C7 · Flat-fee exposé on a phone

C7 · Flat-fee exposé

Why some property tax companies take a cut of your savings

Built on goli (a category autopsy) and the S4 "other services take 20-45% commission" site line.

What it tests

  • An on-page calculator: type your own savings, see a 20% or 45% fee next to $99
  • Answers "why not just pay a percentage?" honestly, then shows the guarantee stages
  • John N. and Isaac Z. quotes on switching
/c7-flat-fee/
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First screen of C8 · California window on a phone

C8 · California window

Most California counties: file by Nov 30

Built on the news/trend advertorial, with S63 deadline lines verbatim and Prop 8 (where competitors are absent).

What it tests

  • A deadline box plus an honest list of the 11 counties already closed on Sept 15
  • Prop 13 and Prop 8 explained from BOE sources
  • Before-you-file facts: boards can raise or lower, LA's $46 fee, pay on time
/c8-california/
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First screen of C10 · Founder story on a phone

C10 · Founder story

Why we built Abode Money

Built on goli and sundays-for-dogs (founder origin): video in the hero, one story told once, a two-column flat-fee comparison, a founder card and a closing note with a CTA.

What it tests

  • Video-first hero with a tappable "Get my savings estimate" end card and play/complete events for GTM
  • For people who skip the video: one big pull quote ("$10,000 in mistakes") and a short story paragraph
  • Flat fee vs percentage as a two-column comparison, a milestone timeline, a founder card and a closing note
/c10-founder/
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First screen of C11 · Customer stories on a phone

C11 · Customer stories

We didn't write these reviews. Homeowners did.

Built on the first-person diary advertorial, made honest: real public reviews arranged by the question each answers.

What it tests

  • Six objections, each answered by a verbatim BBB or Trustpilot review
  • Two mixed reviews kept in on purpose (wanted more updates; saved less than hoped)
  • A "full picture" box with the real ratings
/c11-in-their-words/
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Trust and local guides

Is Abode legit, New Jersey, Cook County, and how to read your notice.

First screen of C12 · Is Abode legit? on a phone

C12 · Is Abode legit?

Is Abode Money legit? What you can check yourself

An honest answer page for "is abode money legit" searches and skeptical visitors.

What it tests

  • What you can verify, and how: BBB file, Trustpilot, the company and founder, the exact price and terms
  • Neutral guidance on vetting any property tax service
  • Mixed reviews kept in, with the real dated ratings
/c12-legit/
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First screen of C14 · Cook County guide on a phone

C14 · Cook County guide

Cook County property tax appeals: how they work

County guide: Assessor and Board of Review, by township.

What it tests

  • The two appeal levels, how township windows work, and how to find yours
  • The existing sourced Board of Review safe statements
  • No scope claims, though Cook is a Full Service county
/c14-cook-county/
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First screen of C15 · Read your notice on a phone

C15 · Read your notice

How to read your property tax assessment notice

Annotated-notice explainer: a sample notice with the lines most notices share, written to apply in any state.

What it tests

  • An illustrated sample notice, line by line, general to every state (rewritten 2026-10-14)
  • What to check next: your home's facts, similar sales, neighbors' assessments, exemptions
  • A pure education page for unaware traffic
/c15-read-your-notice/
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