C10 · Founder story
Ads for “Why we built Abode Money”
3 concepts that lead to this page. Each one comes in 4:5, 1:1, 9:16, with its own primary texts, headlines and description. Click an image to see it full size.
Concept A
The founder's question
The lander's first screen: the founder's question as the headline, the standfirst and his byline, over a still from his video. Reads as a link to a founder story.
multiple-static-appraisal-homeowner-estimate-in_house-founder_story_c10_10_2026
Primary texts
- Primary text 1
Property taxes he never challenged. Insurance he overpaid. Costs nobody explained.
That was Tyler Bliha's first years as a homeowner. Tyler didn't need another tool; he needed someone to tell him how it all worked.
Read the story: Why we built Abode Money.
- Primary text 2
A tax bill looks like one number from one office. It isn't.
The value is the part you can question. Our founder, Tyler Bliha, started Abode Money after his own costly first years as a homeowner.
His story, in one short read: Why we built Abode Money.
- Primary text 3
“Why isn't there something to help with home expenses?”
Tyler Bliha asked that after his first years as a homeowner. Watch why he started Abode Money, and why it charges one flat fee instead of a cut of your savings.
The story and the video are in one short article from the Abode Money team.
- Primary text 4
Property taxes are one of the biggest costs of owning a home, and one that's easy to pay without ever questioning the number.
That's where Tyler Bliha started when he built Abode Money. Read his story, from our founder and CEO.
When you're ready, type your address and see your free savings estimate.
- Primary text 5
Who's behind Abode Money?
Tyler Bliha, founder and CEO. Before Abode Money, Tyler worked in investment banking and private equity. He started it after his own costly first years as a homeowner.
Read his story: Why we built Abode Money. Lower your property tax bill.
Headlines
- 💬 Why we built Abode Money26
- 🏠 It started with one house27
- 🧾 A tax bill isn't one number29
- 👋 Tyler Bliha, founder and CEO30
- 🔎 Is your home's tax value right?33
Description
- Get your free savings estimate.31
Concept B
The flat-fee table
The business-model section: the founder on subscription pricing and the lander's percentage-vs-flat-fee table.
multiple-static-appraisal-homeowner-estimate-in_house-fee_compare_c10_10_2026
Primary texts
- Primary text 1
How is the fee charged?
A share of your savings, or one flat fee? Ask before you sign, and get the answer in writing.
Our founder, Tyler Bliha, chose one flat fee. Read why in the story behind Abode Money.
- Primary text 2
“We monetize via subscription because then we're making the right decisions on behalf of the homeowner, regardless of if it gets us paid.”
That's Tyler Bliha, Abode Money's founder and CEO, on why one flat fee, not a cut of your savings.
The full story is a short read: Why we built Abode Money.
- Primary text 3
A share of what you save, or never a percentage?
With a percentage-based service, the fee grows with your savings and you keep what's left. With Abode Money, it's one flat annual fee, and you keep 100% of your savings. Pricing and availability vary by area.
Read our founder's story of why he built it that way.
- Primary text 4
One flat annual fee of $99/yr. Never a percentage.
Pricing and availability vary by area. County filing fees, where they apply, are extra.
Why one flat fee, not a cut of your savings? Our founder, Tyler Bliha, explains in the story: Why we built Abode Money.
- Primary text 5
Savings Guarantee™: if you don't save in year one, year two is free. If you still haven't saved after two years, you get a refund. Terms apply.
It sits beside one flat annual fee: we never take a percentage of your savings.
Read the founder's story: Why we built Abode Money.
Headlines
- ⚖️ One flat fee, never a percentage35
- 🙋 How is the fee charged?25
- 🧾 A share of what you save?27
- 🏦 The founder on flat fees26
- 🔎 Is your home's tax value right?33
Description
- Get your free savings estimate.31
Concept C
The founder card
A bio card: who's behind Abode Money, the founder's "$10,000 in mistakes" quote, his career and the facts list.
multiple-static-appraisal-homeowner-estimate-in_house-founder_card_c10_10_2026
Primary texts
- Primary text 1
“I've made more than $10,000 in mistakes since owning my home.”
That's Tyler Bliha, our founder and CEO, to the University of Notre Dame IDEA Center. Property taxes came first: one of the biggest costs of owning a home, and one that's easy to pay without ever questioning the number.
Read the story of why he built Abode Money.
- Primary text 2
Who's behind it?
Tyler Bliha, founder and CEO of Abode Money. Before Abode Money, Tyler worked in investment banking and private equity. University of Notre Dame, finance. Harvard Business School. Based in Austin, Texas.
Read his story: Why we built Abode Money.
- Primary text 3
Property taxes he never challenged. Insurance he overpaid. Costs nobody explained.
Tyler didn't need another tool; he needed someone to tell him how it all worked. So he built Abode Money.
The founder's story, in one short read.
- Primary text 4
A tax bill looks like one number from one office. It isn't. The value is the part you can question.
Property taxes came first for Abode Money's founder, Tyler Bliha. Read his story, then type your address and see your free savings estimate.
- Primary text 5
Is your home's tax value right?
Start with your own number: type your address and see your free savings estimate. Abode Money is BBB Accredited, based in Austin, Texas, and led by founder and CEO Tyler Bliha.
First, read why he built it: Why we built Abode Money.
Headlines
- 💸 More than $10,000 in mistakes31
- 👋 Who's behind Abode Money?27
- 🏦 Investment banking, then Abode Money38
- 🧾 Start with your own number28
- 🔎 Is your home's tax value right?33
Description
- Get your free savings estimate.31